Designed and manufactured for clean living
fr. offers products that are comfortable. Not mass marketed items with unnecessary features. Our products are manufactured close by to truly see how they are made and by people who handle each item as if it were their own.
We make soft products that are comfortable to pull on after a long day in the saddle or on the water . Handcrafted and made one at a time. We make clothing that is not about fashion, but about comfort, functionality and building a wardrobe that is timeless and simple. We make clothing with a purpose and believe each piece should be looked at as an investment that will be a part of your life for years. No smoke and mirrors. No trendy made up stories. We make clothing with a clean, athletic fit...not too baggy and not too tight.
We want to build goods slowly and with purpose. We want to build goods by hand in small quantities that will improve over time. We want to build goods that fit properly and consistently.
We want to build a company and not a brand. We want you to know the people who run the company and answer the phone. The people who stand in the factory and inspect each piece we make. The people who make sure it's cut right and made right. We believe the word quality should mean something real.
We believe in manufacturing locally to save on fuel and reducing carbon footprint. We believe in sustainability.
There is a great deal of talk today about sustainability and being environmentally friendly. Many brands are attempting to do this. Some are truly doing it right and some are just smoke and mirrors.
Our position on sustainability is based on these main factors:
1) Manufacturing locally in Toronto
2) Ethical production standards
3) Quality products that are built to last
4) Timeless designs
5) Offering a small collection of essentials for an outdoor lifestyle that are designed and manufactured to serve a purpose
This is what keeps product out of landfills.
We believe in the idea of sustainable development and that products becoming obsolete is bad for the environment.