OUR HISTORY

Foreign Rider was founded by apparel and branding veteran, Ralph Dunning who has 30 years of creative, design and strategic business experience. 

His entrepreneurial career began in 1993 in the technical world of cycling, running and triathlon where he developed products and brand strategies for some of the world’s biggest brands in those sports including Cervelo Cycles, Reebok and Saucony. It was during this same year he launched his first company, Rip N Hammer, building it into one of the world’s most respected multi-sport performance brands.

In 2001, Ralph took his design and branding experience to revolutionize the golf industry with the founding of Dunning Golf, the very first company to offer a complete range of player specific apparel manufactured exclusively of technical performance fabrics. Zach Johnson’s 2007 Masters win introduced the Dunning brand to a worldwide audience. As a result, Ralph built Dunning Golf from the basement of his house into one of the world’s top selling golf brands available at the finest private clubs and resorts including Pebble Beach, Pine Valley, Augusta National, Baltusrol, Winged Foot, Bandon Dunes and Pinehurst.

Over his career, Ralph has become an expert in fit, engineering, quality construction methods and developing premium fabrics. Between 1993 and 2008, all garments were manufactured in Toronto with a very hands on approach in every step of the process. Today, that same hands on approach continues at a global scale with manufacturing partners in different parts of the world.

In 2009, Ralph went on a cycling trip to the Giro D’Italia with the Cervelo Test Team as a guest of Cervelo co-founder Gerard Vroomen. It was his first time cycling outside of North America and it was a completely new perspective on riding. Ralph rode everyday and moved from town to town as the tour moved stages. That same year, Ralph also raced the Ironman World Championships in Hawaii.

Ralph has been a dedicated cyclist for the majority of his life and at this time began to think about building a wardrobe and collection for post-ride comfort, daily performance and travel. He felt there was a need to build a line of timeless essentials with a specific purpose and reason to exist.

This is when he got the idea to start Foreign Rider, a new premium menswear company built for comfort and daily performance.